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Multi-Criteria / Means Ends Decision Matrix for Strategies to Manage Community Issues
The multi-criteria decision matrix, also called a preference matrix, helps to compare a small
number of alternatives against multiple criterion. The matrix or comparison table consists of
rows identifying the options to be considered and columns to reflect the factors to be evaluated
and measured and if needed, weights to show the importance of each of these factors.
Each
course of action is scored on each factor, either yes or no; scores are tallied and high rated
options are selected. Failing the initial clarity or risk analysis criteria is sufficient to reject the
course of action from consideration. The breadth of impact questions help the reviewer to
consider the ends to which the project tends; the effort criteria ask questions regarding the means
of completion, so together the question get at means and ends analysis for a project.
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