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The next stage of strategic planning is to identify goals and strategic issues Strategic issues tend to arise where internal capacity is insufficient to deal with external pressures. Strategic issues are the public policy questions, critical challenges or new opportunities that affect the mission, vision or values; the customer segments served, the products or services delivered; the management, financing, or operating structure of the organization; or the key stakeholders.
Generate Priorities (Goals). The methods for identifying priorities can include any of the following:
1.Strategies Worksheet - this worksheets provieds major definitions and rules for developing strategies worksheet.
2. Establish Goals - Develop goals to establish the direction you want to take for your community
development initiatives. Goals express your aspirations for the future
of your community. Goals need to focus on outcomes rather than activities.
3. Nominal Group Technique – Nominal group is a group decision-making process consisting of silent generation of ideas by participants; listing of those ideas in round-robin fashion; discussion and clarification of each idea, consolidation of related ideas and voting on the grouped ideas to create priorities
4. Charrette – A charrette is another group decision-making process involving the public at large, participating in workshops or in ‘open house’ sessions is offered a creative, collaborative work environment intended to stimulate unique design ideas and build consensus on design plans.
Synthesize Priorities (Goals). Where there are multiple sessions of goals setting by different community groups, a common list of items can be developed using one or more of the following
1. Content Analysis – Content analysis is a tool used for systematic analysis of text materials, such as a list of priority issues from community charrettes or nominal groups sessions. In content analysis, the planning team would classify and then quantify the presence of community or economic development concepts within the list of priorities and then make inferences about the common priorities from all the public participation sessions.
2. Affinity Diagramming – Affinity diagramming is a technique used by individuals or a group to sort a large amount of text materials. It calls for identification of the key theme or subject of sections of text (like a list of prioritized community issues) and then for grouping of the related text into its appropriate theme. With this tool, common, priority themes can be identified.
Other ideas ??? send your comments, suggestions, and examples to lced@aces.uiuc.edu
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